Hala guys! 👋🏼

This midweek catchup will cover exciting topics including a Mass Wedding that will feature 1,000 bride and grooms in Riyadh, hosted by Turki Al Sheikh, MrBeast posted his first video in the capital which generated over 30 MILLION views, and important weather updates. Plus we cover important weather updates that you should definitely keep note of.

Catch more details across our Instagram, Snapchat, and Podcast shows!

Let’s dive into all the latest happenings!👇🏼

LOVIN AD

📲Salam Telecom #YestoPossible: Gen Z’s New Digital Playground

• Salam Telecom launches #YestoPossible, a bold Gen Z–focused campaign turning telecom services into a full lifestyle experience with flexible, customizable plans.🤩

• Built for Saudi’s youth, Salam offers streaming, gaming, and creator-friendly packages—plus the new “Fly With Salam” travel-driven campaign—cementing itself as a true digital companion👏🏻

• Backed by top performance, Salam is recognized as Saudi Arabia’s fastest internet provider, pushing forward the Kingdom’s digital transformation with innovation, personalization, and next-level connectivity📲

LOVIN NEWS

💍Riyadh’s Wedding To Unite 1,000 Couples Sparks Major Buzz

• “Night of a Lifetime 2” is coming this February, bringing back Saudi Arabia’s biggest mass-wedding event as part of Riyadh Season, uniting 1,000 couples in one unforgettable celebration 🥳

• The initiative helps ease financial burdens by providing wedding essentials, home furnishings, perfumes, incense, and gifts powered by government, private sector, and nonprofit partners 💍

• Building on last year’s success, this edition combines entertainment and social responsibility, offering young Saudis a joyful, supportive start to married life ☺️

LOVIN NEWS

🎥MrBeast’s Riyadh Challenge Skyrockets To 29M+ Views In 24 hours!

• MrBeast brings his biggest challenge yet to Riyadh, gathering 100 pilots to compete for a multi-million-dollar private jet during Riyadh Season 🤩

• High-stakes, action-packed entertainment tested endurance, aviation skills, and strategy, with emotional exits, surprise buyouts, and dramatic showdowns keeping viewers on the edge of their seats ✈️

• The episode went viral globally, racking up tens of millions of views in hours and spotlighting Riyadh as a new hub for mega-scale, internet-famous entertainment🇸🇦

 🍿 Sharable bits and tips!

• When it comes to football, Saudi supports its fellow Arab nations like their own! 🇸🇦

• Saudi fans helped this Algerian kid find his phone in a big crowd and the reaction was SO wholesome 🤩

• A passerby in Saudi stopped to give some snacks and support to this cyclist and people are in AWE 🥹

LOVIN NEWS

Civil Defense Issues Weather Alerts Across Saudi Arabia ⛈️

• Thunderstorms hit Saudi Arabia this week, with heavy rain, hail, and strong winds expected from Saturday through Thursday across regions including Makkah, Tabuk, Hail, and parts of Riyadh.

• Civil Defense issues alerts, warning of flash floods and dust storms, urging residents to stay updated and take precautions.

• Stay safe and informed, following official advisories while enjoying the rare rainy vibes—rain boots optional, dancing encouraged!

REGIONAL FAVORITES

Saint Levant Ignited Crowds In Bahrain Last Night

• Saint Levant electrifies Bahrain, delivering a high-energy performance at Beyon Al Dana’s Desert Garden with hits like “Ya Samra” and crowd-favorite Arabic electronic beats 🇧🇭

• Unforgettable stage moments, featuring supporting acts Zeyne and Felukah, epic collaborations, and a fully engaged audience dancing, singing, and soaking up the vibes🎵

• Music with a message, as Saint Levant spoke on Palestine, blending art and activism to create a night of emotion, unity, and cultural connection 🥳

👇🏼 TUNE IN to the latest episode of The Lovin Riyadh Show!

👋 Hello, That’s me - your Content Buddy

What is Odeum?

Odeum is Augustus Media’s innovative in-house content studio, where creativity meets data-driven insights to produce compelling new media formats. Specializing in connecting brands with communities and culture, Odeum offers a range of services tailored to your needs.

Why Do Brands Need a Content Strategy?

An authentic story is key to connect with audiences on a personal level. That’s why a well-crafted social content strategy helps brands resonate with the internet generation and earn their trust.. Odeum excels in modern content creation, offering expertise in social media management and access to fully equipped studios.

How Can You Get Started?

If you’re a brand with a vision, contact us here, and our team will get in touch to help you bring your ideas to life.