New Metro Moves, A 600km Drive To The Northern Lights & More

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Riyadh is gearing up for a major metro upgrade toward Diriyah 🚇, a Saudi traveler proves adventure has no limits with a 6,000 km road trip to chase the Northern Lights ❄️🚗, and we spotlight why Zainab El Blushi continues to shape Saudi Arabia’s beauty scene 💄🇸🇦

Full stories and key details are below 👀

Scroll down for everything you need to know 👇🏼

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LOVIN NEWS

The Riyadh Metro Is Getting A Major Upgrade Toward Diriyah

  • 🚆  Riyadh residents are looking forward to a major boost in city connectivity as the Riyadh Metro’s Red Line prepares for a significant expansion, bringing a faster, more efficient way to move from east to west across the capital

  • 🚝 With this announcement, travel that once took well over an hour could soon be cut to around 40 minutes, reshaping how people commute, explore, and enjoy the city.

LOVIN COMMUNITY

This Saudi Man Didn’t Fly, He Drove 6,000 km To Chase The Northern Lights

  • 🌈 Some trips are planned for comfort and others are planned for stories.

  • 🚗 A Saudi traveler set off from Riyadh and drove more than 6,000 kilometers across countries and climates, all for a single goal: seeing the Northern Lights, also known as the Aurora Borealis, in Northern Norway.

LOVIN COMMUNITY

Why Zainab El Blushi Is One Of Saudi Arabia’s Most Influential Beauty Creators

  • 🙌🏻 In a digital world saturated with trends that come and go, Zainab El Blushi stands out by doing the opposite, keeping things subtle, intentional, and deeply authentic.

  • 🌟 With a growing presence across major social platforms, Zainab has emerged as one of Saudi Arabia’s most influential voices in beauty, fashion, and lifestyle, shaping a new narrative that resonates strongly with the region’s youth.

LOVIN COMMUNITY

A Heartfelt Moment From Makkah Captures Online Attention

Instagram Post
  • A simple, spontaneous moment at the Grand Mosque in Makkah 🤍

    A mosque worker noticed a pilgrim who hadn’t received a prayer mat and without hesitation, he gave him his own 🕋📿

  • After the clip spread widely online, His Excellency the Advisor shared a tweet asking anyone who knew the worker to help identify him 🇸🇦

 🍿 Sharable bits and tips!

LOVIN COMMUNITY

Kylie Jenner Shines In Saudi Designer At The Golden Globes

Instagram Post
  • Hollywood in Saudi couture 🤍✨

  • Kylie Jenner stepped onto the Golden Globes red carpet in a custom ASHI Studio gown — a proud moment for Saudi design shining on the world stage 🇸🇦👗

REGIONAL FAVORITES

Bahrain’s Local Community Has Come Together For 150 Feline Friends

  • 🐱The local community recently rallied together for a heartwarming cause, ensuring a brighter future for 150 of Bahrain’s furry feline neighbors.

  • 🐾This fantastic community-led initiative is focused on neutering and spaying cats, making a significant paw-sitive impact on local animal welfare.

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