Hala guys!
This mid-week catchup is all about ease, excitement, and city upgrades! All visa types are now eligible to perform Umrah, and Riyadh is stepping up with a sleek, smarter city experience. Plus, we’ll give you the full lowdown on the latest Riyadh Season updates, including the biggest events, star-studded lineups, and everything you need to plan your ultimate visit.

Catch more details across our Instagram, Snapchat, and Podcast shows!

Let’s dive into all the latest happenings!👇🏼

LOVIN NEWS

Riyadh Hits Refresh: A Sleek, Smarter City Is Here!

• Riyadh Gets a Major Upgrade! 16 old municipal offices scrapped, replaced with five dynamic sectors led by their own chiefs for faster, smarter city management.

• 📱 Madiniti Hubs = Life Made Easy: Modern service centers + expanded digital platforms mean residents can access municipal services from anywhere, no more running around!

• ⚡ Smarter workplaces, upgraded tech, and performance tracking put residents at the center, making Riyadh faster, smoother, and more connected than ever.

LOVIN NEWS

All Visa Types Are Eligible To Perform Umrah This Season!

• 🌙 Umrah for Everyone: Whether you’re on a tourist, work, family, or transit visa, your spiritual journey to Makkah just got easier!

• 📱 Plan With Ease: Use the Nusuk Umrah Platform to book your services, choose packages, and get your Umrah permit digitally — all in a few clicks!

• ✨ Vision 2030 in Action: This inclusive move makes pilgrimage smoother, more accessible, and full of peace of mind for travelers from around the world.

LOVIN NEWS

World’s #1 YouTuber Brings An Exclusive Adventure Zone Experience To Riyadh!

• Dive into BeastLand with MrBeast! 🌟 Opening October 10, 2025, the world’s #1 YouTuber brings over 40 retail and dining spots, adventure gardens, and interactive zones inspired by his viral videos for an unforgettable experience.

• Sports Legends Take Riyadh by Storm! 🏈🥊 Tom Brady comes out of retirement for the Fanatics Flag Football Classic, joined by NFL stars, while Dana White’s Zuffa Boxing introduces its own championship belts. Plus, don’t miss WWE Royal Rumble, Saudi Arabia Darts Masters, and the Six Kings Slam tennis tournament!

• Explore Boulevard World & Flyover Saudi! ✈️🌍 Discover new countries like Indonesia, Kuwait, and South Korea, and soar across the kingdom on Flyover Saudi, a virtual aerial adventure with breathtaking views of Saudi Arabia’s most beautiful regions.

 🍿 Sharable bits and tips!

• Riyadh’s winter vibes are coming soon and people are SUPER excited about the cool breeze and rainy days! 🌧️

• Dining in a private setting in Saudi is a very common thing that the community is super grateful for! 🥺

• This calligraphy artist in Saudi absolutely nailed all the different writing styles 😍

LOVIN COMMUNITY

Content Creator Celebrates Saudi Fashion In The Best Way!

• From Abayas to Timeless Style. This creator spills how life in Saudi turned her into a modest fashion fanatic! 🇸🇦💖

• 🌙💫 Living in Saudi inspired this creator to embrace elegant, timeless abaya style!

• 🇸🇦❤️ See how life in Saudi made her obsessed with chic, modest fashion!

REGIONAL FAVORITES

Fourteen Thousand Trees Were Successfully Planted Along The Muharraq Ring Road

• 🌳 14,000 Trees and Counting!!!Shaikh Khalid bin Abdullah Al Khalifa marks a major green milestone along the Muharraq Ring Road — proof that Bahrain is serious about sustainability!

• 💚 Each tree planted is a win for Mother Earth, creating cleaner air, shade, and a greener future for everyone.

• 🌿 From saplings to lush landscapes, Bahrain is transforming into a vibrant, eco-friendly kingdom — one tree at a time!

👇🏼 TUNE IN to the latest episode of The Lovin Riyadh Show!

👋 Hello, That’s me - your Content Buddy

What is Odeum?

Odeum is Augustus Media’s innovative in-house content studio, where creativity meets data-driven insights to produce compelling new media formats. Specializing in connecting brands with communities and culture, Odeum offers a range of services tailored to your needs.

Why Do Brands Need a Content Strategy?

An authentic story is key to connect with audiences on a personal level. That’s why a well-crafted social content strategy helps brands resonate with the internet generation and earn their trust.. Odeum excels in modern content creation, offering expertise in social media management and access to fully equipped studios.

How Can You Get Started?

If you’re a brand with a vision, contact us here, and our team will get in touch to help you bring your ideas to life.